What's your brand story? Simple tips to help you define your brand's purpose.
Defining your brand's purpose should be one of the first things you think about when launching a business. It helps determine who you...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
The Best Fonts for a Minimal to Modern Elegance Logo Design
Choosing the best font for your business or brand is part of your brand story. Creative fonts are used on websites, logos, business...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Fashion Photography Explained: Understanding the Different Styles
In the world of fashion photography, many elements make up a captivating photo. When it comes to luxury fashion brands, every detail...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Brand Identity vs. Brand Image: Why your Business Needs to Focus on Both
Whether you're ready for a rebrand for your businesses or you're still in the pre-launch stages, it's important to understand the...
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Kaitlin McMillan
- Jun 13, 2022
- 3 min
Why you need a content strategy. 5 steps you need to know - Review.
In a world bombarded by constant content, how do you stand out? How can you make sure the energy in creating your content and all that...
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Kaitlin McMillan
- Jun 13, 2022
- 5 min
Diving into Influencer Marketing and what NOT to do - Review.
I truly can’t remember a time when I was not under the influence. Under the influence of advertisements and imagery and being told all...
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Kaitlin McMillan
- Jun 13, 2022
- 6 min
Project Management: How to create successful campaigns - Review.
Have you ever worked on a project that has unclear objectives? Ever felt like a project was never ending and just continued to go on and...
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Kaitlin McMillan
- Jun 13, 2022
- 4 min
Retention = Revenue. Why Retention Is Greater Than Acquisition
Retention is by far the most underrated growth channel and yet can make massive money moves for your business. While there tends to be a...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
3 Simple Ways To Help Women Photographers Thrive in the Industry
Men have dominated the photography industry for years. Only 15% of professional photographers are women, according to Female in Focus, an...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Building a Brand Identity: How to Create a Simple, Timeless Logo for your Business
When you think about fashion and activewear brands like Zara, Calvin Klein, Adidas, and Nike, these brands have created simple, yet...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Want To Ditch Fast Fashion? Check Out These 5 Sustainable Fashion Brands We Love
Fast fashion is fast and inexpensive. But let's get real. If the seams start to come undone after a few wears and the fabric deteriorates...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How To Shop With Intent and Say Goodbye to Wasteful Spending and Fast Fashion
What do you know about the clothes you're wearing? Ever think about where it came from, who made it, and the impact that trendy top has...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Seeing Art in a New Light - Women Photographers Breaking Barriers
Storytellers should be as diverse as the communities they hope to represent, but right now, only 15 percent of professional photographers...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Outside of the Box Design Trends To Help Your Business Stand Out
There is a lot of competition out there for our attention. What people crave is connection. It doesn't matter how much technology...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Brilliant Negative Space Logo Designs That Take Brand Identity to the Next Level
Defining your brand is about finding your voice and creating consistency across all platforms. Developing a brand identity starts with a...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How To Shop With Intent and Say Goodbye to Wasteful Spending and Fast Fashion
What do you know about the clothes you're wearing? Ever think about where it came from, who made it, and the impact that trendy top has...
2 views0 comments
Kaitlin McMillan
- Jun 13, 2022
- 2 min
Simple Photo Editing Tools to Make Your Pictures Look More Professional
When it comes to your business, professional images say a lot about your story. The magic is in the editing. While you may feel the urge...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Tips to Help You Scout the Perfect Location for Your Next Photoshoot
When it comes to creating standout images for your next campaign, editorial, or photos to market your brand, it's important to scout the...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Learning the Basics: Five Tips To Make Your Photos Look More Professional
While you may feel the need to buy the latest camera and lenses to make your photos look more professional, don't rush to get anything...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Fashion Marketing - Use these ideas to Get More Eyes in Front of your Brand
First impressions count. While your fashion brand is unique to you, chances are, dozens of other online shops sell the same type of...
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