Say Goodbye to Boring! 3 Simple-to-Implement Ways to Give Your Brand The Personality it Deserves
People relate to brands with personality. You want to create an experience they'll remember. So you can connect with your customers while...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Breaking the Rules and Embracing the "Disruptive Expression" Trend for Your Brand
Disruptive Expression is about breaking the norm. It's about letting go of boundaries and creating photographs that make a statement....
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Leading the Charge: Top Female Fashion Photographers Making their Mark in the Fashion Industry
Fashion is one of the biggest, most profitable areas of the photography industry, and the major fashion houses have proven that every...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
The Need for More Female Creatives on Your Team to Create More Business Opportunities for your Brand
If you want to create an authentic message for your brand, then why not turn to creatives who know and understand the demographics. When...
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Kaitlin McMillan
- Jun 13, 2022
- 3 min
Ready to Breath New Life into Your Business? How To Know When It's Time For a Rebrand
When you're first launching a business, everything feels exciting. It's like getting your hands on a new shiny gift that you've been...
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Kaitlin McMillan
- Jun 13, 2022
- 3 min
Small Business Know-How: The 5 Ultimate Marketing Strategies You Can Start Using Today
There isn't a one-size-fits-all marketing strategy that works for every business. Small companies are continually evolving their...
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Kaitlin McMillan
- Jun 13, 2022
- 5 min
Why Content Marketing is Important to Your Business and How to Create a Successful Strategy
Want to grow your business? Drive traffic to your site? Get more leads and clients without spending your entire marketing budget on ads?...
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Kaitlin McMillan
- Jun 13, 2022
- 3 min
The A-Z of Fashion Photography and Why you Need it to Boost the Look of Your Clothing Brand
Fashion photography is everywhere. You see it on Instagram, in catalogs, in magazines, on your favorite influencers blog - so what makes...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How to Create a Vintage Look for Your Brand With These Catchy Design Styles
When it comes to your brand, it can take time to develop an authentic identity that resonates with customers. It involves finding your...
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Kaitlin McMillan
- Jun 13, 2022
- 3 min
Edit Like a Pro: The Best Photo Editing Apps for Your Phone
When you're a small business owner or creative, it's not unusual to wear many hats. You're pretty much in charge of branding, marketing,...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How These Action Sports Brands are Working to Empower and Advocate for Women
When it comes to empowering women in sports, it takes more than just a spotlight in a brand campaign. It’s about the brand’s core values...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How To Create Compelling Content That Sells
If it seems like everywhere you look, someone is trying to sell you something; it's because they are. Whether it's through an email...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Defining a Voice for Your Clothing Company
So you launched a business - but did you really? Have you defined your look, your aesthetic, your logo, your message? Yes? Then...
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Kaitlin McMillan
- Jun 13, 2022
- 1 min
How Photography Sells Houses, Not Realtors
Great real estate photography is a tease. Interest is piqued when potential buyers can peek inside a house. It satisfies curiosity. It...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
Why Your Brand Needs High-Quality Lifestyle Photography to Stand Out
“It is one thing to photograph people. It is another to make others care about them by revealing the core of their humanness.” - Paul...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How Creative Branding Draws Millennials
“It's been very funny to try to act like an adult. Even getting dressed. Every day, I'm like, 'Should I wear a blazer and walk around...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
How Quality Photography Gains Social Followers
“Everybody think they're famous when they get 100,000 followers on Instagram and 5,000 on Twitter.”- Meek Mill The greatest tool in a...
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Kaitlin McMillan
- Jun 13, 2022
- 4 min
How to Travel to Instagram-Worthy Locations but Avoid the Crowds
Let’s admit, we have all been there. We all want that Instagram-worthy capture that we see flooding our feeds tantalizing us with...
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Kaitlin McMillan
- Jun 13, 2022
- 2 min
3 Ways To Improve Product Photography
We learn a lot through what we see. If you want to boost sales, you should take a close look at the product photography you use. Classy...
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Kaitlin McMillan
- Jun 13, 2022
- 1 min
How Fashion Brands Market On Social Media
If you follow brands in the fashion industry on social media, it’s likely on Instagram. Facebook is better suited for longer posts, and...
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