Digital Marketing | McMillan & Phillips

What is Greenwashing? How to Spot and Avoid Greenwashing in eCommerce

As a digital creative agency, one of the big questions we tackle is how we can be as green as possible. M&P is comprised of mostly...

Project Management: How to create successful campaigns.

Have you ever worked on a project that has unclear objectives? Ever felt like a project was never ending and just continued to go on and...

Facebook Ads 101 : Use these strategies to gain new prospects.

The Rule of 7 - ever heard of it? The Rule of 7 is an old marketing principle that states that “your prospects need to come across your...

A simple look at Google Analytics. Understanding reports and knowing where to look.

Google Analytics can seem so simple and so daunting at the same time. Yet it is essential for any business. If you are just starting a...