The attention of the average prospective student is strained. Their life saturated with mailers, billboards, commercials, and every digital ad space occupied by a different university.

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Each college marketing around a different variation of the same tone-deaf message, "Join Us & Reach Your Potential."

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Of course, students want to benefit from their college experience, but the missing element is students want to impact their college experience.

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Finding ways to engage with prospective students is key to capturing their interest, and more importantly, their application.

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