Digital marketing for colleges
INSPIRE WITH POTENTIAL.
INTRIGUE WITH FLEXIBILITY.
CAPTURE WITH LIFESTYLE.
The attention of the average prospective student is strained. Their life saturated with mailers, billboards, commercials, and every digital ad space occupied by a different university.
Each college marketing around a different variation of the same tone-deaf message, "Join Us & Reach Your Potential."
Of course, students want to benefit from their college experience, but the missing element is students want to impact their college experience.
Finding ways to engage with prospective students is key to capturing their interest, and more importantly, their application.
Our Experience With
Colleges
Our work with colleges & universities has been focused on driving more applications for in-person and online-only classes.
Providing digital strategies from website design, SEO, social media, and public relations have all contributed to expanding the reach and number of applications for colleges of all sizes.
Frequently asked questions
about digital marketing for Colleges
01
WHAT'S THE BEST WAY TO DRIVE MORE APPLICATIONS ONLINE?
There is no simple, straightforward answer to this question. If there were an easy way to build an online presence for your college to drive more applications, everyone would be doing it.
Driving more applications is about creating a lifestyle in its most simple form. The biggest hurdle for many colleges is that the best online profiles don't take themselves too seriously. Initially, the strategy seems counterintuitive, but your online persona doesn't have to match your other marketing materials.
02
HOW DO I ADVERTISE OUR UNIVERSITY ON SOCIAL MEDIA?
Many colleges simply resort to the tactic of paid social ads. The ability to detail target prospective students, instantly get visibility and get a cache of data seems alluring. However, most of the target market for universities is "ad-averse." They instantly block out any paid promotion.
The most impactful tactic, from our experience, has been utilizing current students at the college to create content on behalf of the university. This style of content adds a bit of authenticity and allows you to showcase the lifestyle of a student, not just marketing fluff.
03
HOW IMPORTANT IS DIGITAL MARKETING TO PROSPECTIVE STUDENTS?
Being active in the digital space is not only important - it's vital. The attention of prospective students (and most of us) is consumed by the digital realm.
Since consumption of digital content is so high (and growing) it's a necessary tactic to be present and active in social media and search. That's just to start. The best colleges market themselves through display ads, sponsored content, and organic content creation.
A robust digital marketing strategy is the only way to increase applications in our modern era.
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