We create content at the intersection of data & creativity.
Our team of writers are guided by in-depth analysis to ensure content isn't just being written. It's being found, read, and turned into revenue.
Expand your brand voice
A part of our content marketing process is to help you expand your brand voice to establish your company as a leader in your industry.
Your brand voice is pair with in-depth research into search trends and trending topics to help your voice reach the maximum number of people.
We are a data-driven design agency. With every new blog post, we track the key metrics to ensure that our updates are truly helping your business. Here are the results from our clients:
M&P CBD Digital Marketing Campaign
In 2020, M&P partnered with Social CBD, a product-based CBD company based out of Portland, OR. Our strategy was simple: produce high-quality, SEO-rich, engaging content to amplify their growing list of products in the digital space. All the while, navigating strict (and shifting) restrictions from the two largest digital platforms, Facebook & Google. After market research into the Social CBD target audience, a content strategy was crafted around education of CBD, benefits of CBD, and a CBD lifestyle.
Education of CBD
CBD is so new, so untested (literally) in terms of growth and interactions with the human body. To a point, everyone has their own experience and expectations when it comes to CBD. Since the federal government is dragging their feet on producing robust research, it was important for Social CBD to lead the industry conversation by educating consumers of the foundational aspects of CBD. This strategy surrounded a broader SEO strategy by answering consumers questions in the most popular place they ask them; Google.
The foundation of our content marketing process is thorough market research and strategy before we begin writing. Understanding how people will find your content is just as important as the actual content.
WHAT ARE THE MOST POPULAR SEARCH TERMS
WHEN AND WHERE ARE THEY BEING SEARCHED
WHO IS YOUR KEY DEMOGRAPHIC
WHAT DOES YOUR BRAND REPRESENT
WHAT QUESTIONS ARE YOU CUSTOMERS SEEKING
HOW CAN YOUR LEAD THE INDUSTRY CONVERSATION
WHAT ARE THE TRENDING TOPICS WITHIN YOUR INDUSTRY
READY TO JUMP IN?
LET'S GET TO WORK