SEO CASE STUDY
CLIENT
PRESTIGE CARE ASSISTED LIVING
CLIENT BACKGROUND
Prestige Care is an award-winning assisted living, memory care, and independent living organization. With over 80 locations throughout the west coast, they have built an impeccable reputation for providing amazing and innovative care.
M&P CAMPAIGN MISSION
The M&P team worked closely with the Prestige Care marketing team to analyze user search data, for both potential residents and adult children of potential residents. Managing the assisted living company's SEO & PPC efforts.
the SEO research
An SEO strategy from M&P is always rooted in data. The first step for our SEO campaign with Prestige Care is keyword research for searches pertaining to assisted living.
Our findings indicated three variations of search when potential residents are seeking an assisted living community:
Keyword Variation One
"Assisted Living"
Keyword Variation Two
"Nursing Home"
Keyword Variation Three
"Retirement Home"
Once search variations have been intended