step 1: keyword research
We dove into trends within the keywords of "nursing home", "retirement home", and "assisted living". Trying to determine what phrase, if any, was most commonly used in Google.
As shown by the chart below, the keyword “nursing home” is the most commonly searched term.
However, since Prestige Care operates on the west coast, we took a look at searches by geo-location. The chart below shows that “assisted living” is more commonly used in their target area.
As a result, we targeted “assisted living” keywords. As well as location-based searches (called geo-modifiers) that we found were attached to the common search terms.