Digital Marketing
For assisted living communities
Developing a digital strategy for potential residents & adult children looking for high-quality care.
The sharp rise in directory-based platforms that list assisted living communities has created an interesting challenge for retirement communities trying to improve online presence.
While these directories create a marketplace for potential residents, communities are charged for lead generation from these outside sites.
That’s why most communities are better served to create their own online lead generation tool.
That way, lead conversion can be handled internally and failure to convert leads into residents doesn’t put a dent in the budget.
Our History With The assisted living Industry
Our work with assisted living organizations spans across the entire US. We’ve helped companies with one community to companies with 100+ communities.
The common thread between all the campaigns is that specifying the different audiences that are searching for assisted living information, and crafting a message for each, is key to building brand trust.
Best Digital Strategies For
assisted living communities
STRATEGIZING WHERE TO FIND USERS FOR FREE, AND WHERE TO PAY FOR AD SPACE CAN BE VITAL TO GROWING EXPOSURE & REVENUE QUICKLY. HERE ARE THE TOP FIVE WAYS TO GROW YOUR COMPANY.
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SEACH ENGINE OPTIMIZATION (SEO)
02
PAY-PER-CLICK (PPC) ADVERTISING
03
CONTENT MARKETING
04
WEB ANALYTICS & AUDIENCE BUILDING
With the addition of assisted living directories coming into the fold, an extra emphasis needs to put on SEO for assisted living websites.
Creating an internal lead generation tool from free traffic produced by good SEO improvements will help keep the marketing budget under control, as well as produce high-quality users to the site.
We’ve found that many searches for assisted living communities come with a location attached to the search. Such as, “assisted living portland or.”
Establishing search domination in location-searches is key.
SEARCH ENGINE OPTIMIZATION (SEO)
01
01
Very general search queries like “assisted living near me” or “best assisted living facilities” are beginning to be dominated by directories. A site, due to the links, is difficult to outrank with SEO.
However, utilizing a tool like PPC allows assisted living communities to appear above the various directories, and target (with great accuracy) locations that draw more qualified leads.
Utilizing a portion of the marketing budget with PPC campaigns is necessary to complete search engine coverage for the brand name, location-based searches, and general service searches.
PAY-PER-CLICK (PPC) CAMPAIGNS
02
03
CONTENT MARKETING
Establishing a well-rounded control over search engine traffic should always include question-based searches. The most common type of search within Google.
Developing content to answer potential questions of adult-age children could be the deciding factor when finally selecting an assisted living community for their parent.
Questions like “What are the early signs of dementia?” are searched frequently, and could establish a business an expert with working with patients of dementia.
04
Most potential residents and adult-age children go through a process of searching multiple communities before deciding to move-in.
The best way to keep engagement high with your assisted living facilities to build audience databases to increase the number of contact points during the decision-making process.
Our data collection methods show that users are likely to visit a website 4 times – twice through search and twice directly to the site – before making a final decision.
WEB ANALYTICS & AUDIENCE BUILDING
E-COMMERCE PARTNERS WE'VE WORKED WITH
