Digital Marketing
For salons & boutiques
THE NEW AGE STARTS WITH A NEW WAY TO INTERACT WITH YOUR CUSTOMER BASE.
Building a digital strategy for any small boutique store or hair salon starts in one place: localized search.
Many of these storefronts rely on a customer-base within their own neighborhood.
Google (and almost every other search engine) allows anyone to access search trends within a specific geo-range.
Utilizing that data, a hair salon can determine the highest searched service-centric keyword and start to develop a strategy to gather people in their area searching for “mens haircuts.”
Don’t forget – Google Maps listing is key to success for small shops!
Our History With salon & boutique Industry
We have proven success in capturing localized search for small boutiques & hair salons – regardless of geography.
Not only to do we update the look & feel of websites, improve e-commerce functionality, but most importantly, provide these small businesses with insights that help them make informed decisions and understand their customer base.
Best Digital Strategies For
salons & boutiques
STRATEGIZING WHERE TO FIND USERS FOR FREE, AND WHERE TO PAY FOR AD SPACE CAN BE VITAL TO GROWING EXPOSURE & REVENUE QUICKLY. HERE ARE THE TOP FIVE WAYS TO GROW YOUR COMPANY.
01
01
VISUAL BRANDING & PHOTOGRAPHY
VISUAL BRANDING & PHOTOGRAPHY
02
WEB ANALYTICS & SEARCH ENGINE OPTIMIZATION (SEO)
03
PAY-PER-CLICK (PPC) CAMPAIGN
04
SOCIAL MEDIA AND CONTENT MARKETING
Social media strategy is a clear-cut favorite to promote a small business quickly among the local community.
Engagement is high, targeting is great, and the ability to gain traction can happen in an instant. With a free starting price point, it’s the best way to get your store off the ground.
However, be wary about running promotions simply to gain likes or follows. These campaigns often drive great improvement in likes (for a short time), but engagement in the future is very low.
Visits to your website are even lower on promotions that don’t require a visit to the website.
SOCIAL MEDIA MARKETING
01
01
We’ve mentioned localized search a few times. Being successful on the search-front comes down to SEO.
A base of SEO is being sure to be listed on every directory relevant to your business – Yelp, Chamber of Commerce, especially Google Maps.
These directory-based search engines help your business in two ways. First, you find a highly-qualified customer specifically looking for your service. Second, links from these directories to your website are a huge gain to improving your rank for service-based keywords within Google.
SEARCH ENGINE OPTIMIZATION (SEO)
02
03
CONTENT MARKETING
We know many agencies will put social media at the forefront of a small boutique campaign. However, we’ve found that a quality social media presence starts with quality content.
Simply having new product photos or promoting sales on social media will become stale quickly.
Sharing stories of how your business was started, your connection to the local community, and highlights of your employees resonate with followers.
Sharing your story is important, but that starts with telling your story in an engaging way.
04
While Pay-Per-Click (PPC) campaigns can be another potent tool to boost brand visibility and site traffic very quickly, for small boutiques & hair salons, the approach needs to be cautious.
Since the business is paying for every click to the website, it’s vital for that business to completely understand the functionality of their website & the goal of each person visiting the website.
Without a proper understanding of how to generate ROI from PPC campaigns, it becomes money sent into the advertising abyss. Luckily, we have a way to ensure your money stretches further.
PAY-PER-CLICK (PPC) CAMPAIGN
E-COMMERCE PARTNERS WE'VE WORKED WITH
