The days of pounding the pavement to make connections are over. Sure, in-person relationships are extremely important, but nowadays, a lot of introductions and professional connections are being made online. That’s why maintaining and growing the LinkedIn page associated with your business is so critical to making new and lasting connections with other business professionals.
Your business LinkedIn page is part of your social media presence, so you need to know how to develop a social media strategy to boost your LinkedIn following to create greater visibility and opportunities. As a digital marketing agency, M&P has a deep understanding of the social media marketing services and strategies that are going to serve you best in this arena. Here are ten ways to grow a business LinkedIn page organically.
1. Optimize All Of Your Content
Just like on your business’ website and blog, you can optimize the content you share on LinkedIn. People may not be following your LinkedIn simply because you’re not ranking high enough. By using often searched keywords and phrases and linking to reputable sites, you can boost your LinkedIn content’s ranking on search engines, so more people will organically land on your business page.
2. Encourage Followers From Your Other Social Media Accounts To Follow You On Linkedin
If you’ve already got a healthy following on Facebook or Instagram, make sure you’re sharing the link to your LinkedIn business page on those social media sites and asking your already loyal followers to follow you there as well. To keep their interest, post different content on LinkedIn that they wouldn’t be able to source on your other pages.
3. Post Regularly
LinkedIn pages that are more active will rank higher in search engines than those that don’t post very often. This is why posting regularly is so critical to growing your audience organically. Also, if you’re delivering consistently helpful and interesting content related to your business, your audience will stay engaged. If you’re able to post every day in the morning, you’ll almost certainly see a natural increase in followers.
4. Be Active On Your Account
Once you notice more genuine interactions on your LinkedIn business page, make sure you’re checking in and responding to followers’ comments and questions. This is a great way to build relationships and get feedback about what kind of content your connections enjoy seeing. Also, for people looking to interview or employ your business, they’ll get a sense of who you are as a company by how you interact online.
5. Harness The Power Of The Hashtag
You might think that hashtags are #basic, but you’d be wrong! They’re actually a really useful tool for making your content discoverable. You’re able to search LinkedIn for hashtags, so make your content easier to find for your target audience by coming up with some straightforward #awesome #hashtags.
6. Don’t Shy Away From Visual Content
Visual content is eye-catching and only takes your audience a few seconds—or the length of a video—to process. If all of your content is lengthy, wordy posts, you might be alienating a subsection of your audience. Mix it up. Write long posts and post pictures or videos. Variety is key.
7. Clearly State Your Call To Action
If you want your audience to share your LinkedIn business page with their network, encourage them to do so through a call to action. Your audience won’t automatically know what your hopes are for your business or digital marketing strategy, so make it clear. Get creative if you want, but don’t lose the clarity of your call to action.
8. Pinpoint What Interests Your Audience
What does your audience want to see? What kind of content gets the most shares and follows? You're able to access analytics on LinkedIn. Use that information to your advantage.
9. Learn How To Develop A Social Media Strategy
Your LinkedIn page is just a small part of your larger social media strategy. Read up on how to develop a social media strategy. You can grow your LinkedIn page organically as well as your other accounts by making sure all of your sites are linked together and that your content has a schedule and trajectory.
10. Hire A Digital Marketing Agency To Help You With Social Media Marketing Services
If any of this sounds overwhelming, that’s completely understandable. There’s a reason that some companies have entire departments devoted to marketing and social media. You don’t have to do this alone. By hiring a digital marketing agency, you can learn which social media marketing services are best for your company. Maybe you need help posting on your LinkedIn page every day. A digital marketing agency team can take care of that for you, so you can get back to focusing on the networking side of your business.
Growing your LinkedIn page organically is easy with the right tools and strategies. Try your hand at it yourself. If it gets to be too much, reach out to a digital marketing agency to chat about how they can help you grow your online presence.
Need help with your digital marketing? Here at McMillan & Phillips, we have a team of experts to make all your brand growth a reality. Reach out today and let’s start optimizing your brand!