‘Tis the season for giving, which is why holiday campaigns can be so effective. Whether you’re a non-profit with a giving campaign, a gym offering holiday membership, or you sell something that you know everyone will want on their Christmas list, it’s important to take advantage of the giving spirit this holiday season.
Are the returns from your holiday campaign efforts as robust as you’d hoped? Our digital creative agency has some hot tips on how to use digital marketing tools and SEO digital marketing to make the most out of your campaigns. Pressed for time? Don’t sweat, we’ve got you covered. Here are five last-minute tips for boosting your holiday campaigns.
1. Market your best offerings using digital marketing tools.
The holidays are where you should stick to tried-and-true products that you know your customers love. A track record of success gives you plenty of selling points to use in your online marketing material that will catch potential buyer’s attention, because nobody wants to try something unknown when selecting a gift.
If you’ve got a product or service with rave reviews, play that up and use it to your advantage. Your best-reviewed products are often your best sellers so why not promote them during the holidays on social media, in newsletters and on your website. You can boost your website’s search ranking by including key phrases in blogs and other posts that are often plugged into search engines during the holidays. Not sure what those SEO digital marketing keywords and phrases are? Hire a digital creative agency to help you run those stats.
2. Send exclusive offers to customers who are on the fence.
If your CRM system lets you segment audiences based on what sorts of products were added to people’s carts but abandoned, consider sending an exclusive holiday offer to people who added items to their cart online, but didn’t check out. You already know that those people were interested. An exclusive offer may be the slight nudge they need to help seal the deal.
3. Hire a digital creative agency to help you use holiday deadlines to your advantage.
How many days is it until Christmas or New Year’s Day? A digital creative agency can help you use the calendar to your advantage. They’ll aid you in creating urgent call-to-actions about when orders need to be placed in order for guaranteed shipping dates. A little bit of a time crunch can help motivate buyers, especially towards the end of a campaign.
4. Create a holiday gift guide using SEO digital marketing.
Publishing a holiday gift guide on your blog to then be shared via email or social media can be a great way to get your products or services noticed during the holiday season. You can have your gift guide segmented by price or rating in order to help guide buyers find exactly what they’re looking for. Have a small product (like a best-selling shade of lipstick) that fits in a stocking? Put it in a list of potential “Stocking Stuffers!” From “Gifts for Your Special Someone” to “One-Of-A-Kind, Memorable Gifts” there are dozens of categories to choose from when building out your gift guide. Don’t forget to use SEO digital marketing to make sure it’s seen by a wide range of potential customers.
5. Run a contest!
A holiday giveaway can be a great way to generate more leads or attract new customers to your email list or social media page. Running a contest with a giveaway at the end can build excitement about your products and showcase that you’re not always looking for money; you’re also willing to dish out some giving spirit, too! That being said, if people don’t win, they may still have their hearts set on a certain aspect of your giveaway and buy it anyway!
During this season of giving, give yourself the best chance of success by using digital marketing tools, like SEO digital marketing or consider hiring a digital creative agency to boost your sales. If you play your cards right, you could be starting 2022 with a big financial advantage.
Need help with your digital marketing? Here at McMillan & Phillips, we have a team of experts to make all your brand growth a reality. Reach out today and let’s start optimizing your brand!