Updated: May 25, 2021
More and more people are looking to support inclusive brands that tell stories of diversity. Body positivity campaigns flourish online and through social channels and more brands are looking to accurately represent their customers through their marketing campaigns. When you don’t see images or hear stories that represent you, the message that you’re invisible begins to take root. There’s an immense body of research on the phenomenon of “symbolic annihilation” in the media. When a group of people are un- mis- or underrepresented in the media they in many ways cease to exist in their own minds and in the minds of others. The impacts of symbolic annihilation go beyond media as we generally define it and can be seen in advertising and branding as well.
We’re spotlighting inclusive brands in the beauty, wellness and fashion industries who are using imagery and storytelling in their marketing efforts to create accurate representations of people. What a concept! Let’s be honest, we have a long, long way to go when it comes to accurate representations in marketing. Some might say we’re taking a small step in the right direction.
Created by Fran Dunaway and Naomi Gonzalez out of their garage, Tombox X brings comfortable, gender-inclusive clothing and underwear to the masses. The simple fact is that Dunaway and Gonzalez were sick of the options that were out there and decided to do something about it. They’ve been able to dial in their line using honest customer feedback and believe that an ethical supply chain is an important part of the equation.
Why we love them: Tomboy x supports the community they serve. Every quarter they send a portion of the shop’s proceeds to a non-profit participating in work they support! What’s not to love about that.
Honoré 11 is all about size-inclusive high fashion and that is simply amazing. For too long high-end labels only offered “straight-size” options (a term often used in describing standard industry sizing). Honoré 11, founded by Patrick Herning, caters to those size 12 and up offering lines designed exclusively for plus-size fashion lovers as well as designer labels that have traditionally created standard industry sized garments. This team is reimagining fashion and we just can’t get enough.
Why we love them: The site recently partnered with Lena Dunham to design a one-of-a-kind collection with Lena’s taste and style in tow.
Makeup for him, her, they, everyone. Fluide is run by a team of exceptionally creative and talented multitaskers. Fluide’s social channels are bursting with images of people making up their own rules who have a plethora of gender expansive identities. This company is helping to transform the mainstream concept of “beauty” and we absolutely love their products!
Why we love them: Not only is the company and the team incredible, Fluides’ line of beauty products is vegan, cruelty- and paraben-free. What’s not to love?
Our adoration for Third Love runneth over. We no longer need to choose between being comfy or being sexy. Thank the lord. Those days are behind us and Third Love has over 80+ sizing options for intimates. Beyond bras and panties the company also designs and creates cozy and stylish loungewear. Third Love also partners with organizations such as I Support the Girls, Soles4Souls, Good360 and St. Anthony’s to donate bras to help women make powerful life changes. The team has donated over $40M in bras since its inception.
Why we love them: Third Love offers discounts to military personnel, teachers, first responders and medical workers. Amazing!
Sustainable. Accessible. Conscious. Transparent. Affordable. Inclusive. Check! Tala’s slow approach to style is sustainable and affordable. Plus, you won’t find yourself compromising on high-performance garments or flattering pieces.
Why we love them: Tala factories are audited by SEDIX and their materials are OEKO-TEX approved which means you can feel good about sporting and repping a brand that cares about its employees and the environment.
Fair trade, recycled and recyclable packaging, clothes made from water bottles and manufacturing facilities that are certified by international standards are just a few reasons to get behind Girlfriend Collective. Plus, the clothes are stinkin’ comfy and cute!
Why we love them: GC’s Recycle. Reuse. Regirlfriend. program allows you to ship them over your unwanted GC garments that you no longer wear to be recycled. Plus you’ll get store credit for taking a stand on fast fashion!
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