First impressions count. While your fashion brand is unique to you, chances are, dozens of other online shops sell the same type of products.
“If a consumer relates to the brand, it creates a connection; the wearer feels as though the brand is an extension of themselves or at the least what the wearer would like others to perceive in them,” says Gail McInnes, CEO of the Stylist Box.
With so many businesses vying for your attention, set your brand apart by establishing value for your consumers. Create content that motivates them to sign up for your newsletters, engage with your social profiles, and shop at your store.
Use tags to help you identify who your target audience is.
For example, a sustainable yoga brand could use the tags: green, eco, and ethical to help share their story.
Ready to get started? Use these easy to follow ideas to elevate your fashion site to the next level.
Create a memorable experience.
From the website to the packaging, creating a cohesive look for your shop helps cement your brand’s identity (logo, colors, fonts, and messaging) in customer’s minds.
Need some help with your brand identity? Contact us today!
How many times have you seen an unboxing video on Instagram? When customers receive a package they love, they post pictures about it on their social profiles. It’s called social proof, and you can use these images and videos to create a buzz around your brand.
Use quality photos.
Put yourself in your ideal customer’s shoes. Would you buy something from a site that had terrible photos? Nope, we wouldn’t either.
Find your story.
Your website and online marketplace need authentic (true to you) content and a creative marketing strategy. If storytelling isn’t your forte, find someone who can write blog posts to keep your brand relevant on search engines.
ModCloth’s blog posts feature interviews with trendsetters, gift guides, and travel tips. The brand also links its products on the blog, making it easier for customers to shop and learn the latest trends.
If your messaging relies on clichés and sales talk, it won’t appeal to your ideal audience. You only get one chance to make a first impression on first-time customers. Make sure it’s a memorable one.
Finding the right marketing strategy for your fashion brand takes time.