Fashion is one of the biggest, most profitable areas of the photography industry, and the major fashion houses have proven that every detail counts. Brands use a variety of fashion photography, including editorials, catalogs, and lookbooks, to help share their brand's messaging. A talented fashion photographer does more than capture an image. They weave a story about the brand.
The world of fashion is continually changing. Today, the industry's top fashion photographers are just as famous as the brands and models they photograph. Here's a look at three of the top female fashion photographers and how their style is influencing the industry.
From John Lennon to Lady Gaga to Angelina Jolie, Annie Leibovitz has photographed some of the biggest names in Hollywood and the fashion industry. Her iconic photographs have garnered her several awards, and her work has appeared in museums, books, and magazines. She started her career at Rolling Stone and joined the Vanity Fair team in 1983. Annie even has a masterclass where you can learn some of her tips and tricks for fashion photography.
Cass Bird's photographs are sultry, seductive, and celebrate femininity. Her projects, including editorials, celebrities, and ad campaigns, feature her spontaneous style. Her portfolio includes projects with Tiffany & Co, YSL, and Dior. This Los Angeles native has also photographed some of the world's top models, including Hailey Baldwin and Christy Turlington.
Ellen von Unwerth started her career in the fashion industry as a model. It wasn't until she received a camera as a gift, that her career behind the lens launched. Her career hit a high note when she landed a Guess campaign featuring Claudia Schiffer, and she's worked with all the top fashion magazines, including Vogue, Vanity Fair, and Interview. Her magazine, Ellen Von Unwerth's Von, is inspired by kick-ass people, alternative cultures, cinema, and individual empowerment.
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