Manipulating The Masses Podcast: Donation Marketing & The American Red Cross

This week on Manipulating The Masses we discuss donation marketing and the tactics behind the non-profit, American Red Cross. For years rumors have run rampant that the American Red Cross is less than transparent about where and how they spend “their” money. In recent years many of these less-than-favorable rumors about the organization have spread through social media channels.

So what’s the truth? Is the American Red Cross an organization worth donating to? Do its marketing campaigns prey upon our desire to do good? Would you be upset to hear that its CEO makes upwards of $700,000 annually?

If you’ve ever donated to the American Red Cross or are considering it, then this podcast is for you.

Listen to the podcast on Spotify