In this week’s episode of Manipulating The Masses we discuss gender bias in advertising from the late nineteenth century forward. Advertising aims to alter and drive our behavior over time. It’s through repetitive messaging that we learn to make conscious, unconscious or semi-conscious decisions. Those decisions are usually made with our pocket books. We get it. You’re not surprised.
But how does gender play a role in the agenda of advertising firms? Does sex sell? What do the experts have to say?
Listen to the part I of the podcast on Spotify.
Listen to part II of the podcast on Spotify.