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What is a Digital Agency?

Since the widespread use of the Internet, so much of the world has gone digital. Although a lot can be said about classic marketing in magazines and other tangible outlets, digital marketing is the way of the future. Even back in 2016, the New York Times reported on how the average person spends about 50 minutes of each day on Facebook, Instagram and other messenger platforms. Clearly, the way to reach people is through the world wide web.

Reaching people online is the specialty of any digital marketing agency worth its salt. What is a digital agency? How can digital creative agencies help your business or brand? Here’s what you need to know in order to navigate the world of digital creative agencies.

What is a digital agency?

It makes sense that you might not be entirely sure what a digital agency is, because it takes many different shapes and forms. A digital agency exists to help companies, like yours, extend your business’ capabilities. You can utilize a digital agency in two ways: have a digital agency team take stress off of your already busy marketing department or opt to completely outsource all of your digital marketing needs, so you can just focus on running your business.

If you’re just starting your fledgling company or brand, providing benefits and full-time pay for an entire marketing department might not be possible. In that case, it’s much easier to pay a digital marketing agency for their time and expertise. You’ll work in tandem with the digital marketing agency you’ve selected, so they know how to create materials that best advertise your brand to potential and repeat customers or clients.

How do you start a digital marketing agency?

Digital creative agencies take time to build. To get started, begin by finding your niche. What kind of clients are you hoping to attract? Are there certain clients whose brands would match your own interests or aesthetics?

Once you’ve defined your niche, reach out to companies and offer your services. Set up meetings and have samples of your work. Prepare an individualized vision for how you could help their business. As you’re building clients, it’s preferable to start small until you have a team that’s actually able to support all of your clients needs. It’s better to have fewer clients where you can build rapport while you build your creative marketing team.

Different clients will have different needs and voices, so make sure you listen to what they’re actually looking for to yield the best results. In order to keep your clients, you’ll want to build a stellar team. Having a team that’s creative, communicative, flexible and good with deadlines will only help you in the long run. A happy, well-oiled team will help your work and reputation grow and branch out.

What services do digital marketing agencies offer?

As has already been established, there are a number of different services that a digital marketing agency can offer your business. Perhaps you’re looking for a social media marketing agency capable of handling your digital marketing campaigns on platforms like Facebook, Instagram, Snapchat and YouTube. On the other hand, you may be curious to see how a professional marketing agency handles your website design, SEO efforts, website optimization or email marketing campaigns.

From creative design work to strategy and analysis, a digital marketing agency can help your business grow in a variety of ways. If you have one specific area you’re particularly interested in improving, consider reaching out to a digital marketing agency today to see how they can help make your marketing dreams a reality.


Need help with your digital marketing? Here at McMillan & Phillips we have a team of experts to make all your brand growth a reality. Reach out today and let’s start optimizing your brand!

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