Retail & E-Commerce Digital Marketing

Digital marketing for retail & e-commerce

FIND NEW CUSTOMERS.
BUILD AN ELEVATED EXPERIENCE.
RULE AN EMPIRE.

Any modern retail or e-commerce company knows this fact: your website is your new storefront.

Like the classic department stores of old that invested millions of dollars in display cases, personal shoppers, and customer paths through their store, a website serves the same purpose.

Ensure your web storefront is elegant & easily navigatable for customers looking for a specific product and those looking to "just browse."

Once you define your web shopping experience, getting new customers is as simple as placement & messaging.

Our team can help with it all.

Our History With The Retail AND E-Commerce Industry

We have worked with companies spreading across the product & fashion spectrum.

Crafting supplies to shoes to 3D laser scanners, and camera lenses, we have worked with companies spreading across every industry

OUR PROVEN STRATEGIES OF SUCCESS HAVE GROWN OUR CLIENT'S E-COMMERCE BY 74% ON AVERAGE.

M&P combines intricate customer data with common search trends to find customers early in the buying cycle, and build compelling branding to build long-term customers.

Frequently Asked RETAIL & E-COMMERCE Marketing Questions

HOW DO I MEASURE RETAIL DIGITAL MARKETING ROI?

Measuring ROI is a fairly easy task for most E-Commerce companies. Through tools like Google Analytics, you're able to analyze each marketing channel's performance by website traffic, revenue, and conversion rate.

Our marketing team loves to utilize UTM codes to add additional tracking for any specific campaigns, like paid social ads or sponsored content, that helps provide a direct ROI for any of your marketing efforts.

HOW DO I GROW MY E-COMMERCE BUSINESS WITH DIGITAL MARKETING?

Most marketing agencies will first recommend paid social or social ads to quickly gain new customers visiting your website. However, our experience with e-commerce has proven that building a fun, intuitive shopping experience will yield greater results over a longer period of time.

Once your website is functioning with efficiency, the M&P recommendation is to focus efforts on SEO for all product pages. Users searching for your product directly are the high-converting audience. Capturing that traffic will provide immediate revenue - getting ranked highly is the trick!

WHAT E-COMMERCE PLATFORM SHOULD I USE?

Shopify is the most common platform used by e-commerce companies. Brands gravitate to the platform for the ease-of-use, and built-in checkout functionality. However, the future of online shopping is providing a shopping experience, not just a check-out option.

The best e-commerce brands engage their customers with content, tests, reviews, etc. Shopify, while having great checkout systems, provides little wiggle room in the realm of creativity.

WordPress, for our team, provides the best blend of creative freedom with functionality. With the ability to add a wide range of plug-ins, creating a fun, unique shopping experience becomes well within your capabilities.

WHICH E-COMMERCE PLATFORM IS BEST FOR SEO?

High-Quality SEO for e-commerce websites relies on three major components: metadata, page authority, and amount of on-page content.

Each platform allows for metadata customization (which is recommended). Page authority is hinged on how many external websites are linking to your product page. On-page content is capable on all platforms.

While all platforms have these key abilities, we recommend WordPress to allow for customization of on-page content placement to create dynamic pages while packing them with quality content.

HOW MUCH DOES AN E-COMMERCE WEBSITE COST?

The simple answer to this question is the cost of an e-commerce website depends on the number of products you have available for purchase.

While product pages can be templated, the on-page content should be unique and informative. Agencies typically charge website costs by the number of hours required to complete the website. The more products, the more pages, and the more hours to complete the website.

For M&P, our e-commerce websites typically range from $8,000 to $20,000 depending on the number of products.

The Best e-commerce
MARKETING TACTICS

SEO

If a customer is actively searching for your product, you need to be there.

There is a reason grocery stores don't have cereals scattered across the store. When customers want cereal, they have one place to look. It's up to the cereal's marketing to stand out from the other brands.

SEO places your products, alongside your competitors, exactly where customers are looking.

Don't be the cereal box in the deli. Focus on SEO.

Lifestyle Photography

Showing your products is nice. Showing customers using your products is even better.

Lifestyle photography elevates your products beyond a price point. Who cares about the cost of these leggings if they're going to inspire me to be more active?

Seeing your products in action, whether clothing or massive 3D laser scanners, helps lift the products off the screen and into the lives of those considering a purchase.

Pay-Per-Click Campaigns

Fast-acting, data-heavy, and full of potential. Pay-Per-Click (PPC) campaigns have massive potential but come at a cost.

Social media and search are both long, hard slogs to grow organically. PPC campaigns help your brand jump to the front of the line and right into the eye line of your customers.

For each click, you pay a cost, whether customers purchase or not. The benefit is once the campaign is turned on, you get instant traffic to your website.