DEVELOPING A DIGITAL STRATEGY THAT GROWS VISIBILITY & OPTIMIZES BUDGET THROUGHOUT THE CUSTOMER BUYING CYCLE.
The biggest digital challenge for most e-commerce retail businesses aligns closely with their customers. There are so many options available, it can render a decision paralysis.
Shopify, Facebook, Google, Ebay, and Amazon are just the tip of the e-commerce iceberg. It’s vital, especially for small businesses, to focus marketing efforts on top revenue channels.
First understanding typical buying cycle of visitors to your site through analytics, then attacking those channels to refine messaging is an often overlooked first step.
Our History With The Retail AND E-Commerce Industry
From children’s clothes to shoes, CBD gels to Diet Tea, we have worked with companies spreading across the product & fashion spectrum.
OUR PROVEN PLATFORM OF SUCCESS HAS CONTRIBUTED TO OVER $2.1 MILLION DOLLARS IN SALES IN 2019.
We combine intricate customer data with common search tendencies to find customers early in the buying cycle and stay with them.
Best Digital Strategies For
STRATEGIZING WHERE TO FIND USERS FOR FREE, AND WHERE TO PAY FOR AD SPACE CAN BE VITAL TO GROWING EXPOSURE & REVENUE QUICKLY. HERE ARE THE TOP FIVE WAYS TO GROW YOUR COMPANY.
Your brand is more than a logo design. Your brand is your mission statement - your core values as a company - and it's our job to communicate that messaging with design and high-end photography.
We do that by building you more than a logo design. We design you a logo and partner it with brand fonts, brand colors, a brand voice, and send you off with what we call a "brand bible," so anyone who works with you in the future will know exactly what your brand stands for and how to properly portray your company.
VISUAL BRANDING & PHOTOGRAPHY
There is no growth (at least recorded growth) without analytics. If you’re running an e-commerce site and don’t have detailed tracking on who enters the website, what products are viewed, how often products are added to the cart, how many carts are abandoned, and how much revenue the site is generating, the site will never improve.
Implementing a thoughtful, detailed web tracking and audience building tools within your website creates the foundation to improve site traffic, engagement, conversion, and revenue.
Managing SEO updates for e-commerce can become convoluted very quickly. The biggest issue for an e-commerce is the frequent removal and addition of product pages.
A founding principle is the SEO algorithm is how long the page has been live on the site. If products are removed frequently, they won’t be able to establish authority. A larger issue, however, is duplicate content. Products with varying color of sizes should be wrapped into one page.
WEB ANALYTICS & SEARCH ENGINE OPTIMIZATION
PAY-PER-CLICK (PPC) CAMPAIGN
The benefit of the multitude of platforms that focus on e-commerce implementation is there are plenty of channels to battle for high-volume, high-visibility keywords.
These keywords are typically highly competitive, as well. However, getting that initial click to the website can trigger a funnel of cheaper ad placements for website visitors. Saving budget and increasing conversion rates.
While PPC is quick to get general traffic, nothing can build brand loyalty and repeat business quite like social media. Utilizing the free features to highlight customer feedback or new products is great to build a following.
Buying ads or boosting posts on social media should be heeded with caution, however. Budget might be better spent finding people who are actively searching for your product, rather than convincing people they need your product through social media.
While we ranked content marketing of least importance for a good e-commerce platform, it’s by no means unnecessary. A quality content marketing drip can boost following on social media and improve SEO rankings on the site.
However, emphasis of e-commerce sites should be to refine the customer check out experience. If you feel that portion is humming along, then turn your attention to developing content!
SOCIAL MEDIA & CONTENT MARKETING