Your website is the centerpiece of a digital marketing ecosystem.
We are a data-driven design agency. With every new website, we track the key metrics to ensure that our updates are truly helping your business.
Common Questions About
HOW DO I CHOOSE A WEB DESIGN AGENCY?
It's called the "web" for a reason. Website, search marketing, social media, content, and PR all work together to create a robust experience for potential clients.
While each platform serves its own purpose, the foundational piece of a good digital marketing strategy for commercial real estate firms is a robust, high-performing website. Just like any highrise, the foundation is the most important piece for longevity.
HOW MUCH DOES A NEW WEBSITE COST?
While some marketing agencies specialize in commercial real estate, it's not necessary to hire an agency that works exclusively with CRE firms.
Often, it's even better to work with an agency that has a wide range of industry experience. While the general agency may not be in the know of the nitty-gritty details of the industry, they are well-tuned to the algorithms that run search engines and social media. Knowing the digital landscape is far more important than understanding the commercial market trends when it comes to gaining brand visibility & leads.
DOES WEB DESIGN AFFECT SEO?
Brokers who have an intricate understanding of digital marketing far outperform those who solely rely on networking and personal connections.
However, it's vital to coordinate overall brand strategy with individual brokers to align on messaging and ideal clients that lead to revenue. Our job as an agency is to push brand marketing forward and allow that message to trickle down to the individual brokers, who can leverage our tactics for gaining leads into company revenue.
WHAT'S THE BEST CMS PLATFORM TO BUILD A NEW WEBSITE?
Often, commercial real estate firms focus on providing easy access to available listings. This direct availability approach is quickly becoming antiquated to the savvy investor or business owner looking to lease.
The best CRE firms create a robust content plan that relays insights and research from the market onto their website and social channels. This tactic allows users who are doing research to find your brand through general, question-based searches.
Establishing your brand as the authority within your target market will pull in potential clients early in their search cycle. So, when they're ready to move, the client is already familiar with your brand and much more likely to choose your team over competitors.
WHAT IS A STORYBOARD IN WEB DESIGN?
Of course, we can! Modern marketing strategies are so robust that they often take a combination of in-house and external marketing teams to create a complete marketing campaign.
Our team at M&P works to supplement the efforts your in-house team delivers. Whether that's consistent content, a new website, SEO & SEM strategies, or simply web analytics insights, we often pair sweetly with teams of marketers that are solely focused on your commercial real estate company.
Our website strategy
The foundation of our web design process is thorough market research and strategy before we launch into any build. Understanding how people will find your website is just as important as how your website looks.
WHAT ARE THE MOST POPULAR SEARCH TERMS
WHEN AND WHERE ARE THEY BEING SEARCHED
WHO IS YOUR BIGGEST DIGITAL COMPETITOR
WHAT DOES YOUR BRAND REPRESENT
WHO ARE LOOKING TO ATTRACT TO YOUR BUSINESS
WHAT ARE THE IMPORTANT METRICS TO TRACK
HOW CAN YOUR WEBSITE WORK FOR YOUR BUSINESS