5 Reasons Why a Company Blog is Good for SEO

You’ve spent all this time and energy making an incredible website for potential customers or clients to visit. Now, all you have to do is make sure it actually gets seen by your target audience. Have you ever checked the stats on your website and been underwhelmed by the amount of traffic? It can be frustrating to have a great website that doesn’t get a lot of visits. The reason why there’s not an influx of people checking out your site is probably because you’re not utilizing SEO digital marketing.


SEO stands for Search Engine Optimization. One of the best ways to boost SEO is by creating a blog where you post consistently. Whether you write your own posts or hire an SEO marketing agency, it can be very effective in boosting your website’s ranking. Why are blogs good for SEO? Here are five great reasons to make a blog a priority.


1. Why are blogs good for SEO? Your blog’s SEO digital marketing can make your website rank better for certain keywords.

Whenever you have a question or need to find a reliable service or business, you probably use a search engine to look for answers or solutions. Once you’ve typed in your search, a whole list of websites appears related to your keywords. Those are the websites where your keywords show up. In order to make your website rank higher in search engines, you can post blogs that heavily feature different keywords that people might use pertaining to what your business or brand offers.


The luxury of writing multiple blogs a month is that you can optimize your website for different keywords and phrases, so no matter how a potential client searches, your website is more likely to rank high enough for them to see. For example, if you’re a hair salon you can optimize blogs with words like “men’s cut”, “women’s cuts”, and “hair salon Seattle” or wherever your business is located.


2. An SEO marketing agency will create blogs to help with internal link building.

Any SEO marketing agency knows that creating blogs gives your company an opportunity to link not only to other reputable sites, but also back to your own website in the body of your blog. Connecting your site to other high-ranking sites boosts your site’s ranking through association. Same goes for linking back to your own website. Not to mention, when people click on your blog link, they may be interested in seeing more about your business, which is easier if you’re already connecting your blog to other relevant pages.


3. Your quality blog gives others the opportunity to link to your website, resulting in a boost to your SEO.

If you’re producing quality content, other blogs will want to link to your website. This is not only a compliment and testament to your hard work, it’s also beneficial. Backlinks give your website more authority. The more authority your website has, the higher it’ll rank in search engines. It’s good motivation to generate content that isn't just “keyword stuffing,” but rather actually useful to potential customers.


4. A blog gives you the opportunity to show off your knowledge.

Building page authority not only boosts your search engine optimization, but also builds rapport with potential and repeat clients. You’re an expert on your business, and people can legitimately learn from you and your advice. General search engine optimization will help people find your website the first time, and useful content will bring them back again which can also help you rank higher by decreasing your bounce rate.


5. A blog keeps your website active, boosting your search engine ranking.

It’s easy to let your website just sit after its initial creation, but this can really hurt your search engine ranking, because it looks like your website is inactive. Creating a blog ensures that your website gets fresh content frequently, signaling to search engines that your company is active. Search engines prioritize active websites. If you haven’t had any new posts or refreshed your page in the past few months, you might be falling in search rankings. Once you get your blog up and running, you’ll see an influx in website traffic as your search ranking improves.


Why are blogs good? Blogs are the easiest way to address SEO digital marketing. An SEO marketing agency can help you target all the best keywords and keep up with writing blogs, so you can just focus on running your business. You may be pleasantly surprised by how much better your website ranks after just a month.


Need help with your website? Here at McMillan & Phillips we have a team of experts to make all your brand growth a reality. Reach out today and let’s start optimizing your website and ultimately, your brand!

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