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Manipulating The Masses Podcast: Search Engine Marketing, PPC & Scientology

In this week’s episode of Manipulating The Masses we’ll be discussing Scientology. There’s a lot to unpack here. Scientology was founded by American author, L. Ron Hubbard, known for his fantasy and science fiction stories.

Throughout the years, the church of Scientology has been classified as a business, a new-age religious movement and even a cult. Cool.

His written work, “Dianetics,” became the foundation for Scientology. We offer a brief history of how he ended up penning the self-help book in the podcast.

Anyhoo, according to many Scientologists, “Dianetics philosophy” and its subsequent support system allows us to overcome our trauma and ascend to a higher level. Sounds pretty great.

The real question here is how does the church use search engine marketing and PPC campaigns to gain visibility and public support? Well, that’s what this podcast is all about. Tune in and learn about the SEM tactics used by the church.

Listen to the podcast on Spotify

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